Healthcare Technology Leader, Joins TroyRx as VP of Sales

Michael Ruotolo, who previously served as Director of Sales at Office Practicum, brings his experience as a leader in healthcare technology sales to TroyRx.

Prior to joining TroyRx, Ruotolo contributed to and led sales teams in healthcare technology for over 20 years. His entrepreneurial mindset and leadership experience will help grow TroyRx’s expansive customer base.

“I am excited to join such a smart and enterprising group of individuals,” Ruotolo said. “Our team is working to tackle the challenges associated with medication adherence by putting the patient at the center of the care team. I feel privileged to be a part of TroyRx’s efforts to provide solutions designed to improve patient outcomes.”


Every day, patients encounter obstacles to getting and taking their medications. Cost consistently tops the list of reasons why people do not take their prescribed medications, and why their health suffers. TroyRx solutions directly solve this problem by delivering personalized affordability options directly to the patient. Customers report healthier patients who can obtain and stay on their medications, and happy providers who benefit from the fully integrated and seamless software.

“We are really excited about Mike joining our team,” said Craig Baldassare, General Manager and Vice President of TroyRx. “Mike’s deep experience in Healthcare and as a Sales Leader for 20 plus years will help accelerate our growth as we work to bring prescription transparency and choice to market.”

About TroyRx
TroyRx’s integrated prescription solutions are purpose-built to drive compliance, medication adherence, and enable prescription output insight. It has been that way since 2008 when the company released healthcare’s first CMS compliant, plain paper prescription printing product. The nation’s largest health systems and provider networks rely on TroyRx solutions to help patients obtain and stay on their medications.